Showing posts with label Mid morning shows. Show all posts
Showing posts with label Mid morning shows. Show all posts

25 Jul 2015

#Ho_Radio_Review: The Bustling Airwaves Of Ho – Part 2




By:  Jonathan AtsuTachie
Brunch time or mid morning programming has always been exciting even in the days of the Volta Star Radio and VP FM duopoly in Ho, which lasted for more than a decade after the advent of private radio in Ghana. The current 10am to 12pm style for mid morning shows, which basically revolves around good music for listeners as they go about their daily work routines, Live Presenter Mentions (to enrich the wallet of the stations), tit bits on various topics such as love, fashion, entertainment, food and more which has gained grounds on Ghana’s radio landscape was pioneered by VP FM in the radio market of Ho.
As such, they were holding down listeners with this style until the duopoly ended when Hope FM entered the radio market in Ho from their hill-top studios, followed later by US FM, Kekeli FM, Tosh FM, and lately, Kuul FM. This write up takes a look at the mid-morning shows on the various stations operating in Ho and how they are faring in the opinion of the writer.

Afrikiko Mix on Kekeli 102.9 FM

The show which airs immediately after the Super Morning Show (what a name to give to a show which runs mostly in Ewe?) on Kekeli FM is gradually becoming the goose that lays the golden eggs for the station. The host Dr. J (or something like that) has played a major role in making the show the favourite of most listeners in Ho and its environs. Anyone who doubts the popularity of this show in Ho, should just take a walk from the Ho Police Depot, through the Central Market area to Ho Polytechnic junction, and he/she will be surprised by the number of shop owners (informal sector workers) who listen to the show.
The host is simply a gem when it comes to blending English with Ewe (and other local languages) on a show that demands of you a good sense of humour and a gift for selecting good music. His background as a comedian, (oh yes, a comedian) also helps in keeping his faithful listeners glued to the show and with popular punch lines like ‘dze wontoe gbe’, the popularity of the show is set to soar to unimaginable heights. Judged by the number of adverts and Live Presenter Mentions which run on the show currently, the Afrikiko Mix fever also seems to be catching on well with businesses and media buyers. This ultimately translates into a fatter bank account for the Post Office square-based broadcasters and a bigger pay cheque for the bubbly host, l hope.
The only problem l have with the show is its duration. A show which is supposed to run for two hours has been running effectively for only an hour because a Pastor, yes a man of God (Rev. Kakra Baiden) has to deliver a sermon mid way through the programme. This, l consider to be an ‘unnecessary’ disruption to an otherwise perfect show. Perhaps, the top brass at the station should consider extending the duration of the show to cover the slot after the mid day news from Joy FM which is currently reserved for playing cool or sentimental music.
In any case, cool or sentimental songs do not always have to be foreign love and country songs. We have our own Kojo Antwis, Beccas, Afias, etc who also have songs suitable for lunch time radio. Who is going to play their songs if we do not play them? Great show with a great host!!!!!